How multiple strategic orientations affect the brand performance of B2B SMEs

Thesis event information

Date and time of the thesis defence

Topic of the dissertation

How multiple strategic orientations affect the brand performance of B2B SMEs

Doctoral candidate

Muhammad Anees-ur-Rehman

Faculty and unit

University of Oulu Graduate School, Oulu Business School

Opponent

Tommi Laukkanen,

Custos

Saila Saraniemi

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Last updated: 12.10.2017