Satu Nätti

Satu Nätti

Phd, Professor

Marketing

Biography

Professor Satu Nätti received her PhD in Marketing in 2005. Her academic and business expertise is focused on how firms and networks develop shared knowledge. Her recent publications focus on innovation network orchestration, customer-related knowledge management and systematic structures (e.g., key account management) to facilitate customer knowledge transfer. Likewise, she is interested in value formation in B-to-B services, a context that most of her studies relate to.

Research interests

  • Innnovation network orchestration
  • Business relationships
  • Professional services
  • Service development

Research groups

  • Researcher, SHARP Research group

Selected publications

  • Nätti, Satu; Halinen, A. & Hanttu, N. (2006) Customer knowledge transfer and key account management in professional service organizations. - International Journal of Service Industry Management 17 (4), 304-319
  • Nätti, Satu & Ojasalo, J. (2008) What prevents effective utilisation of customer knowledge in professional B-to-B services? an empirical study. - The Service Industries Journal 28 (9), 1199-1214
  • Nätti, Satu & Ojasalo, J. (2008) Loose coupling as an inhibitor of internal customer knowledge transfer: findings from an empirical study in B-to-B professional services. - Journal of business & industrial marketing 23 (3), 213-223 . [Original]
  • Ojasalo, J.; Nätti, Satu & Olkkonen, Rami (2008) Brand building in software SMEs: an empirical study. - Journal of Product & Brand Management 17 (2), 92-107
  • Nätti, Satu; Palo, Teea (2012) Key account management in business-to-business expert organisations: an exploratory study on the implementation process. - Service industries journal 32 (11), 1837-1852
  • Ritala, Paavo; Hurmelinna-Laukkanen, Pia; Nätti, Satu (2012) Coordination in innovation-generating business networks - the case of Finnish mobile TV development. - Journal of business & industrial marketing 27 (4), 324 - 334
  • Sandbacka, Jenny; Nätti, Satu; Tähtinen, Jaana (2013) Branding activities of a micro industrial services company. - Journal of Services Marketing 27 (2), 166-177
  • Lähteenmäki, Ilkka; Nätti, Satu (2013) Obstacles to upgrading customer value-in-use in retail banking. - International Journal of Bank Marketing 31 (5), 334-347
  • Nätti, Satu; Pekkarinen, Saara; Hartikka, Antti; Holappa, Tiina (2014) The intermediator role in value co-creation within a triadic business service relationship. - Industrial Marketing Management 43 (6; SI), 977-984
  • Nätti, Satu; Hurmelinna-Laukkanen, Pia; Johnston, Wesley J. (2014) Absorptive capacity and network orchestration in innovation communities : promoting service innovation. - Journal of business & industrial marketing 29 (2), 173-184
  • Marcos-Cuevas, Javier; Nätti, Satu; Palo, Teea; Ryals, Lynette J. (2014) Implementing key account management : Intraorganizational practices and associated dilemmas.. - Industrial Marketing Management 43 (7), 1216-1224, - . [Original]
  • Nätti, Satu; Rahkolin, Suvi; Saraniemi, Saila (2014) Crisis communication in key account relationships.. - Corporate communications 19 (3), 234-246
  • Jussila, Anssi; Mainela, Tuija; Nätti, Satu (2016) Formation of strategic networks under high uncertainty of a megaproject. - Journal of business & industrial marketing 31 (5), 575-586 . [Original]
  • Nätti, Satu; Lähteenmäki, Ilkka (2016) The evolution of market orientation in Finnish retail banking : from regulation to value creation. - Management & Organizational History 11 (1), 28-47 . [Original]
  • Marcos-Cuevas, Javier; Nätti, Satu; Palo, Teea; Baumann, Jasmin (2016) Value co-creation practices and capabilities : Sustained purposeful engagement across B2B systems. - Industrial Marketing Management 56, 97-107