MAI contributes direct-to-device (D2D) satellite service market and business model analysis to ESA’s 5G-EMERGE project

The 5G-EMERGE project, funded by the European Space Agency (ESA) and led by the European Broadcasting Union (EBU), completed its second phase at the Milestone 3 meeting in Geneva, Switzerland. The project aims to integrate satellite and terrestrial networks to enable efficient, high-quality content distribution.

At the meeting, Professor Petri Ahokangas, Director of the Martti Ahtisaari Institute, and postdoctoral researcher Julia Zhang presented the final results of MAI’s work. MAI focused on commercialization strategies for the emerging direct-to-device (D2D) satellite service market, covering ecosystem and business model innovation as well as use case and sustainability analysis. The work also included a D2D consumer survey which examined the value considerations that drive customer adoption of D2D services and willingness to pay for them, developed together with Associate Professor Timo Koivumäki, Professor Seppo Yrjölä and doctoral researcher Zohreh Dahka.

The project is expected to continue into Phase 3.

More information on the project is available on the 5G-EMERGE website.