Vesa Puhakka
PhD
Professor
Narratives, legitimation, and the contextual use of language in entrepreneurship and international entrepreneurship
Department of Marketing, Management and International Business
Oulu Business School
My research looks at entrepreneurial narratives and the role of language in entrepreneurship. I study how founders use stories to legitimize new ventures at home and abroad, and how their word choices affect what stakeholders come to believe and what opportunities become possible in different cultural and market contexts. International entrepreneurship is a central focus: how new businesses get built across borders, and how language helps convince stakeholders in unfamiliar settings.
The aim is a fuller picture of entrepreneurship in a global world, useful for academics and practitioners.
Research interests
- My research interests center on entrepreneurial narratives, legitimation, and the use of language in entrepreneurship and international entrepreneurship.
- I am interested in how founders tell stories to legitimize new ventures, and how language is used to convince stakeholders across different cultural and market contexts.
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