Hanna Komulainen


Docent, Associate Professor (Senior Research Fellow)


The key areas of my research relate to value creation and customer experience in digital services. I am specialized in B2B relationships and networks and my research interests also include digitalization in emergent service contexts such as healthcare, financial and mobile services. 

Research interests

  • Marketing
  • Digitalization
  • Customer experience
  • Value co-creation
  • Business relationships

Funded research projects

  • Finnish Cultural Foundation, Postdoctoral research project "Digitalization of Service Business", 1.1.2017-31.12.2018
  • Academy of Finland, Postdoctoral researcher, 1.9.2011-30.6.2016


  • Business Marketing in Networks
  • Service Design Project
  • Supervision of Master's theses
  • Special issue in Marketing

Social media

Scientific merits

Research groups

  • Senior researcher, SHARP Research group

Research visits

  • J. Mack Robinson College of Business, Georgia State University, Atlanta, USA