Videos

Videos are an effective way to tell a story and reinforce the brand's identity. It's important to incorporate various elements of the brand’s visual identity in these videos. For titles and highlights, the recommended font family is Oulu Brooklyn. For other text within video content, the clear and versatile Messina Sans font, including its various styles, should be used. Additionally, the brand's rays, photographs, illustrations, and pictograms can be integrated, as long as they adhere to the overall design language and style of the brand identity.

Video production is an detailed process managed by a professional team that ensures the creation of a cohesive brand video. The production process comprises six phases: planning, script writing, pre-production, production, post-production, and release. Throughout these phases, adherence to the University of Oulu's tone of voice and visual identity is paramount. The University of Oulu provides the content, while the production company brings it to life.

However, despite the effectiveness and popularity of video as a communication medium, it may not always be the optimal choice. Before commencing video production, it is crucial to carefully assess its suitability for the intended purpose. In some cases, alternative visual aids such as infographics or illustrations might provide a more appropriate and impactful means of conveying the message.