Language
However, despite video’s efficacy and popularity as a communicative medium, it isn’t universally the optimal choice. Prior to initiating video production, it’s essential to meticulously evaluate its suitability for the intended purpose. Sometimes, alternative visual aids like infographics or illustrations may offer a more fitting and impactful means of communication.
Elements of the identity should be used in various ways.
Oulu Brooklyn is the recommended font family to be used in titles and highlights.The clear Messina Sans font and its different cuts should be used in other texts in video material.
Using the rays of the symbol, illustrations and pictograms is also allowed. The illustrations should follow the design of the brand identity.