University Business Forum 2024

Collaborate with businesses from startups to billion-dollar companies, learn about the latest research and hear inspiring insights from Subhagata Mukherjee and other top speakers. UBF2024 is an opportunity worth seizing!
Kolme ihmistä istuu ja juttelee hymyillen keskenään keltaisen seinän ja vihreän kasvin edessä.

Event information



Venue location

Saalasti Hall, Linnanmaa campus



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Get ready to be inspired!

UBF2024 is coming with a new inspiring theme: People, Planet, Profit — emphasizing our shared journey towards regenerative business practices and sustainable transformation!

We are thrilled to announce our first confirmed keynote speaker! Mr. Subhagata (Subho) Mukherjee, Nokia's Vice President and Global Head of Sustainability shares insights with his keynote: There is no green without digital.

Subho is a global leader with broad experience in strategy, technology and innovation management, organizational impact & transformation and leadership positioning at large multinational companies. At Nokia, Subho leads the company’s global sustainability strategy, programs, and initiatives, including its overall Environmental, Social & Governance (ESG) responsibilities. Subho’s focus areas include climate, circularity, bridging digital divide, industrial decarbonization, security and data integrity, responsible supply chain, responsible use of technology and new incubations in climate and nature related technologies.

Now you have the opportunity to hear the insights of an expert, the likes of which are rarely seen in Finland, in your own hometown! Join us for an experience filled with inspiration, networking, latest research and collaboration opportunities.

Stay tuned, the other speakers, registration and more updates will be announced later!


  • 08:30-09:00 Coffee, registration and networking
  • 09:00-10:30 Inspiration for “People, Planet and Profit” (Saalastinsali) with welcome words by Arto Maaninen, Vice Rector for Cooperation


There is no green without digital, Subhagata Mukherjee, VP, Global Head of Sustainability, Nokia

  • 10:30-10:50 Coffee and networking (Tellus)
  • 10:50 – 11:20 More inspiration: short thematic sessions
  • 11:20-11:30 Short break
  • 11:30- 12:00 More inspiration: short thematic sessions
  • 12:00-13:00 Lunch at Saalastinsali

This year's thematic sessions

  • Metaverse — demos and use cases
    Demos about metaverse technologies as well as use cases currently studied by University of Oulu and its partners.
    Facilitators: Timo Bräysy, Eero Huttunen
  • People perspective: Regenerating business with joint actions
    Recent research insights with examples of successful projects where cohesive actions have led to positive business outcomes.
    Facilitators: Timo Pohjosenperä, Antti Siipo
  • Sustainability with multidisciplinary approaches: tourism, healthcare and wellbeing
    Case examples from tourism, healthcare and wellbeing showing the volume and value of multidisciplinary research of University of Oulu in providing understanding to sustainability (societal, environmental, economic).
    Facilitators: Marika Rauhala, Mirva Saaranen
  • Sustainability with multidisciplinary approaches: circular economy
    Case examples from circular economy showing the volume and value of multidisciplinary research of University of Oulu in providing understanding to sustainability (societal, environmental, economic).
    Facilitators: Marika Rauhala, Mirva Saaranen
  • Showcasing MITTLAB and Biocenter!
    University research labs and infrastructures at your service! Find out about how MITTLAB and Biocenter have already contributed to companies’ RDI activities with testing and other services.
    Session organizers: Jarmo Pääkkönen
  • Digital health and life science: people, startups, and growth business
    Startup pitches and people from the brand-new OYSTER Health and Life Science Incubator.
    Facilitators: Martti Saarela, Minna Komu, Matti Muhos
  • Special sessions in Finnish:
    • Tehosta yhteistyötä ja rakenna menestystä yhdessä! Yliopiston kunta- ja kaupunkiyhteistyön kehittämisen näkökulma
    • Kilpailuetua jatkuvasta oppimisesta yrityksille ja organisaatioille

UBF is the University of Oulu’s main event for industry-university collaboration and is now organized for the 6th time. This half-day event is free of charge. The language of the event is English.


Past UBF events


Last updated: 14.6.2024