Aliisa Aura

I work as a project researcher in the Department of Marketing, Management and International Business. My background is in regional development and regional policy (Geography, MSc), in which my main interests were sustainable development, renewable energy, transport systems, regional competitiveness, and security of supply. As a project researcher, I’m focusing on sustainable development and renewable energy from a marketing perspective across variety of different projects including:

• H2Go –Insight: Investigating the processes and mechanisms of business acceptance within the hydrogen economy (green hydrogen), focusing especially on mobile refueling solutions.

• UTAH2: Social acceptance and communication on local implementation of green hydrogen production and logistics.

• Later: H2Go –Investigate: Investigating how the acceptance of green hydrogen can be enhanced among business actors, focusing especially on mobile refueling solutions.

I’m also separately conducting doctoral studies on marketing, the core focus being on branding, re-branding and sustainability communication related to green hydrogen.