University Business Forum 2025
Event information
Time
Thu 30.10.2025 08:30 - 13:00
Venue location
Saalasti Hall, Linnanmaa campus
Location
AI-powered human performance for research, innovation and business — Get ready to be inspired!
AI is no longer just a technology — it’s a collaborator, an analyst, a creative partner, and much more. As algorithms assist with research design, ideation, decision-making, and even emotional insight, we are entering an era where human performance is not just enhanced — it is being redefined.
UBF2025 explores the lived experience of working with AI across industries and faculties. What real-world impact has already been achieved, and what lessons have we learned? What does excellence look like in an AI-augmented world? How do we reimagine skills, leadership, and identity when machines think with us? How do we lead this change responsibly and effectively?
Join us for an experience filled with inspiration, networking, latest research and collaboration opportunities.
Stay tuned — registration opens in August!
Preliminary program
- 08:30-09:00 Coffee, registration and networking
- 09:00-10:30 Inspiration for “AI-powered human performance for research, innovation and business” (Saalasti Hall) with welcome words by Petteri Alahuhta, Vice Rector for Cooperation
- 10:30-10:50 Coffee and networking (Tellus)
- 10:50 – 11:20 More inspiration: short thematic sessions for focused discussions (More information coming soon)
- 11:20-11:30 Short break
- 11:30- 12:00 More inspiration: short thematic sessions for focused discussions (More information coming soon)
- 12:00-13:00 Lunch at Saalasti Hall
UBF is the University of Oulu’s main event for industry–university collaboration and is now being organized for the 7th time. The event has annually attracted around 150–250 participants on-site at the Linnanmaa campus. In recent years, over one-third of the participants have come from the university, another third from companies, and the rest from the public sector. Previous speakers have included, for example, professional board member Kaisa Hietala, Juha Vidgrén (Ponsse), Sari Heinonen (OP, now at LähiTapiola), Katarina Segerståhl (Aava, now running her own consultancy), Markku Heikura (Finnish Tax Administration), and Subho Mukherjee (Nokia).
This half-day event is free of charge. The language of the event is English.
Past UBF events
2024: People, planet, profit
2023: Future proofing and future boosting
2022: Power to renew
2021: Sustainable future