Upon completing the Basic Studies in Communication Studies, the student will have the conceptual and theoretical knowledge required for understanding various communication phenomena. Aware of the fact that communication consists of sending and interpreting messages, he/she will be able to explain the nature of knowledge and information, and what the economic value of knowledge is based on. The student will be familiar with semiotic research on the production of meaning as well as research on the rhetorics of persuasion. He/she will also be able to demonstrate knowledge of various theories of interpretation: hermeneutical, cognitive and ones based on frame analysis. The student will be able to explain communication phenomena from several academic viewpoints. He/she will be familiar with the history of various communication media and the main developments of communication culture. The student will also be provided with an overview of the research traditions in communication studies along with the history of the discipline.
The student will be able to demonstrate knowledge of the basics of organizational communication, PR, brand and reputation management as well as crisis communication – at the theoretical level, but also through practical cases. The student will also be able to recognize the key issues in the public communication of science. He/she will be able to demonstrate understanding of both internal and external communication of science, popularization of science, public dissemination of science as well as the ways science is presented in the media.
The student will be able to approach the media and media culture as social, economical and technological phenomena. He/she will be able to demonstrate knowledge of the historical changes and current trends in the media and journalism along with the theory of public sphere and various key issues related to public discussion, democracy, freedom of speech, social responsibility in communication as well as the power of the media. The student will also be able to approach entertainment in theoretical terms.
The student will also know the principles and rules of fair and ethically sound communication. He/she will be familiar with the rules of professional ethics of journalism, PR communication and advertising, and will be able to recognize possible violations of these norms. The student will be provided with an overview of communication legislation, including the right to privacy and business secrets and, on the other hand, the freedom of speech, the principle of public access to official documents and the transparency of science. He/she will also be familiar with copyright legislation along with related issues in the world of digital copying.
Last updated: 22.6.2016