Master's in Sustainable Marketing

At the Oulu Business School, the main focus in marketing education and research is on branding, digital business, relationships and networks between companies, service marketing, selling and consumer behavior.

Sustainable Marketing master's programme emphasises ethical and sustainable perspectives on business and offers a comprehensive understanding of the environmental, social and economic aspects of sustainable development in an interconnected world. 

There is a growing demand for expertise in corporate sustainability due diligence via EU's recent regulations. The programme's aim is to foster sustainable and responsible corporate behaviour in companies’ operations and across their global value chains.

Students develop not only their professional capabilities but also their abilities in applying scientific knowledge to the practice of marketing. Graduates are therefore well-equipped to apply for positions in business life as well as continuing their academic careers.

Marketing master’s students can apply for a double degree with the Triple Crown accredited KEDGE Business School to complete their master’s degrees with studies at Bordeaux campus in France.

This opportunity allows you to complete two master's degrees in two high-quality universities with distinct cultural and academic emphasis. Seats are limited and selection is competitive.

Application happens separately during your first year of studies in Oulu. If successful, you will complete your second-year studies at KEDGE, Bordeaux campus.

You are a great fit if you are curious about strategic marketing, interested in B2B and consumer contexts, value sustainability, and enjoy technology-enabled marketing.

The ideal Sustainable Marketing master’s candidate at the Oulu Business School:

• Is academically adept, ethically driven, and sustainability focused.
• Is innovative, with a strong business or marketing background, ready to tackle challenges in diverse organizations, such as growth ventures and startups.
• Excels in communication, leadership, and teamwork within international settings.
• Is committed to advancing sustainable development through marketing and preparing for diverse roles in academia or business, from Marketing Manager to Growth Hacker, in a global landscape.
• Has education and experience aligned with the AACSB standards of excellence, embodying the ethos of responsible business practices.

Read about eligibility and admissions procedure for this programme, detailed information available at Studyinfo.

If you already hold a relevant master’s degree, consider applying to doctoral studies at the University of Oulu Graduate School.

Students will gain a deep understanding of customer value and relevant marketing processes across organisations and individuals, specifically in growth ventures and start-up company contexts.

Marketing courses develop students’ analytical, critical and creative thinking, particularly in evaluating research, managerial practices, and the responsible use of artificial intelligence. Sustainability, responsibility and ethical competences form the core of the programme, with emphasis on systems thinking, the UN Sustainable Development Goals, and responsible decision-making in marketing contexts.

Students also strengthen their communication, digital, international and multidisciplinary skills through collaborative learning, stakeholder-oriented assignments, and engagement with global sustainability challenges. Well-being and self-development are supported through reflective and project-based learning practices.

After completing their master's degree in Sustainable Marketing students can produce novel marketing knowledge for the benefit of businesses, other organizations as well as academia. Graduates excel in managing marketing operations, applying marketing concepts, setting goals and communicating using a strategic mindset.

The University of Oulu’s generic skills framework is applied across all marketing courses.

For detailed information about courses and the programme structure, look at the study guide:

• Read the study guide for Sustainable Marketing programme

An internationally comparable degree in Economics and Business Administration from an AACSB accredited business school enables you to apply for work within the EU and globally.

Graduates are well-equipped in applying scientific knowledge to the practice of marketing. They can continue their academic careers or find positions in business life under various titles such as:

• Marketing Manager
• Brand Manager
• Key Account Manager
• Customer Service Manager
• Marketing Strategist
• Sales Manager
• Product Manager
• Digital Marketing Specialist
• Growth Hacker
• Customer Experience Manager
• Consultant
• Researcher.