Docent lecture: "Brand Management: Towards a Nordic School?”

Dr. Richard Gyrd-Jones from Copenhagen Business School is granted with the title of docent of marketing, especially Brand management, at Oulu Business School.

He will give his docent lecture on Thursday 4 February at 12.15. Welcome!

Time: Thursday 4 February 2016 at 12.15-13.30
Venue: PR104


“Dr Richard Gyrd-Jones research focus is in the area of brand management. He is co-founder of the Brand Meaning Network, which brings together top international scholars in the area of brand meaning co-creation. He is particularly focused on how both for-profit and not-for-profit organisations manage their brand in the context of their brand eco-systems. His most recent research looks at brand identity co-creation and issues around the implementation of branding strategies at a managerial level. He achieves consistently high evaluations in his teaching at undergraduate, gradate and executive levels. Until 2010 he was the coordinator of the MSc programme in Marketing Communications Management at CBS which achieved a ranking of 2 in Western Europe by"

Last updated: 29.1.2016