Oulu Business School

OBS staff and students discuss activities in the business school. Welcome!

20.05.2022 blog

Exploring the fundamentals of professional branding

”I’ve seen it [posting content to LinkedIn] particularly important because I hope that my brand doesn’t die while I’m not actively involved in work-life. I can still write and discuss work-life despite being on parental leave. Another point is that I see branding in social media as a counterweight to life at home. It’s nice to be part of professional communities and follow what’s going on in the field.”

04.03.2022 blog

Learning service design in theory and practice

Oulu Business School’s department of Marketing, Management and International Business organised a summer course on service design for the first time in summer 2018. The course received an enthusiastic reception from students as well as from service design experts. Since then, the course has been permanent part of master's students' course catalogue.

14.02.2022 blog

Moving beyond the technology frontiers within the 6G

The project Legitimation of newness and its impact on the EU agenda for change (LNETN), with over four million euros’ budget, belongs to the Innovative Training Networks of EU’s Marie Skłodowska-Curie Actions. The University of Oulu in Finland, the Aalborg University in Denmark, the Halmstad University in Sweden, and the University of Glasgow in Scotland form the project consortium. Moreover, several associated industrial stakeholder partners are also involved, including Bittium and Nokia in Finland.

18.01.2022 blog

Building a smarter future with smart energy!

The project Legitimation of newness and its impact on the EU agenda for change (LNETN), with over four million euros’ budget, belongs to the Innovative Training Networks of EU’s Marie Skłodowska-Curie Actions. The University of Oulu in Finland, the Aalborg University in Denmark, the Halmstad University in Sweden, and the University of Glasgow in Scotland form the project consortium. Moreover, several associated industrial stakeholder partners are also involved, including Bittium and Nokia in Finland.

13.12.2021 blog

Developing 21st century platform business models: A human-centered approach to personal data management

The project Legitimation of newness and its impact on EU agenda for change (LNETN) , with its over four million euros’ budget belongs to the Innovative Training Networks of EU’s Marie Skłodowska-Curie Actions. The University of Oulu in Finland, the Aalborg University in Denmark, the Halmstad University in Sweden and the University of Glasgow in Scotland form the project consortium. Moreover, several associated industrial stakeholder partners are also involved, including Bittium and Nokia in Finland.

02.11.2021 blog

Addressing the dawn of the human-centric personal data market in digital health

The project Legitimation of newness and its impact on EU agenda for change (LNETN), with its over four million euros budget, belongs to the Innovative Training Networks of EU’s Marie Skłodowska-Curie Actions. The University of Oulu in Finland, the Aalborg University in Denmark, the Halmstad University in Sweden and the University of Glasgow in Scotland form the project consortium. Moreover, several associated industrial stakeholder partners are also involved, including Bittium and Nokia in Finland.

10.06.2021 blog

Korona siivitti valmistumaan

Joustavat opetusmenetelmät mahdollistavat jatkuvan oppimisen

Aloitin opintoni Oulun yliopistossa rakentamistekniikan opintojen parissa vuonna 1991 – kolmekymmentä vuotta sitten. Jo insinööriopintojeni aikana kiinnostuin taloustieteiden opinnoista, kun veljeni aloitti kauppakorkeakoulun puolella vuonna 1997. Suoritin muutamia kursseja ennen valmistumistani diplomi-insinööriksi mm. legendaarisen Juha Huikarin liikekirjanpidon peruskurssin.

30.03.2021 blog

The First-Ever Strategic Blockchain Management Course and Academic NFTs for Blockchain Guest Speakers

The University of Oulu Graduate School (Finland) Arctic Attitude Winter School 2021 offered the first-ever Strategic Blockchain Management course for doctoral students who are interested in blockchain technology from the strategic management perspective. This five-day intensive doctoral course was organized by Assistant Professor Dr.

18.03.2021 blog

Why to co-create brands? Story of King Brando III

The blog text was created as part of the master level course 'Advanced Perspectives in Brand Co-creation' in autumn 2020.  Once upon a time there was a beautiful kingdom called Brandia. Brandia was known all over the other kingdoms by its beautiful lakes, rich growing forests and mountains that would reach the skies. People around the kingdoms wanted to visit Brandia, to see its glory and magnificence.

01.03.2021 blog

Lyhyt tie, pitkä matka: tavoitteena kehittää rajanylittävää logistiikkayhteistyötä

Passit ja viisumit oli jo hankittu ja muutkin valmistelut yli kymmenen tunnin bussimatkaa varten Oulusta Petroskoihin olivat pitkällä, kun keväällä 2020 uutisia alkoivat hallita tiedot koronaviruksen leviämisestä maailmalla ja pian myös Suomessa. Venäjän koronatilanne näytti pahenevan erityisen nopeasti ja niinpä vasta alkaneen Logoka-hankkeen ensimmäinen kumppanuusmatka Petroskoihin jäi suunnitelmaksi.