Oulu Business School

OBS staff and students discuss activities in the business school. Welcome!

16.01.2020 blog

Ready for projects? – Try agile

I am lecturing at a software project course. This is the fourth time already and there are now some forty students enrolled. They will specify, design and implement solutions for eight different customers, some of whom are external companies and other internal university units. Not all customers are familiar with projects and only a few students have gained practical experiences from project planning, management and implementation.

13.01.2020 blog

2019 Enterprise Blockchain: Permissioned Blockchain Current State of Adoption and Revenue Models

Enterprise blockchain typically uses permissioned blockchain platforms for their networks. There are three main differences between a permissioned vs. permissionless blockchain (e.g., Bitcoin and Ethereum):

16.12.2019 blog

Advancing entrepreneurship education and responsibility

Learning from best practices in Ireland

In mid-December 2019, Oulu Business School's faculty members Sari Perätalo (Martti Ahtisaari Institute) and Jan Hermes (Department of Marketing, Management & International Business) visited Kemmy Business School, the University of Limerick, in Western Ireland. Kemmy Business School is one of Ireland’s leading business schools with an AACSB accreditation.

10.12.2019 blog

The Law, Blockchain, and Smart Contract: From the EU Blockchain Perspective

Recently, the advancement of blockchain technology has enabled asset tokenization (AT) and security token offerings (STOs). In comparison to cryptocurrency (e.g., Bitcoin) and initial coin offerings (ICOs), which could avoid the strict regulatory procedures, both AT and STIs have to fulfill at least one essential requirement: the existence of the asset. That is, it refers to investing a company’s securities (for STOs) or owning a specific portion of a particular asset (for AT).

03.12.2019 blog

Advancing women’s entrepreneurship and growth as leaders

fLeader programme Leadership Camp in Oulu and Ruka 18th – 23rd November 2019

In the middle of November over sixty Spanish and Finnish female leaders and entrepreneurs gathered together for an intensive three-day leadership camp in Oulu and Ruka, Kuusamo. The camp was part of the fPlaza joint project between Oulu University of Applied Sciences and University of Oulu.

19.11.2019 blog

How Decentralized Identity Overcome the Dark Side of Automation in Marketing and Consumption

It was an excellent trip to Atlanta for my presentation of research finding at the 50th Annual Association for Consumer Research (ACR) conference that held from 17-20 October 2019. This is my third time at the ACR conference; thus, I have many familiar faces to discuss current and future research direction. Surprisingly, only a few of them (experts in consumer research) are familiar with the “blockchain” term, and yet, most of them are passionate about artificial intelligence (AI).

11.11.2019 blog

Kohti parempia palveluita

Datasta puhutaan kaikkialla. Sitä myös kerätään ennätysmääriä niin yritysten kuin meidän itsemme toimesta. Tohtorikoulutettava Tero Huhtala Oulun yliopiston kauppakorkeakoulun markkinoinnin, johtamisen ja kansainvälisen liiketoiminnan yksiköstä on kokenut datan kerääjä. Myös hänen väitöskirjatutkimuksensa on rakentunut datan ympärille.

05.11.2019 blog

Ensikosketus mahdolliseen opiskelupaikkaan

Vuoden verran olen harkinnut Oulun yliopiston kauppakorkeakouluun lukion jälkeen opiskelemaan hakemista ja nyt minulle avautui loistava mahdollisuus päästä TET-harjoittelun merkeissä tutustumaan ja näkemään omin silmin, minkälaista se voisi olla. Voin kertoa, että tämä tutustuminen on ehdottomasti lisännyt mielenkiintoani kauppakorkeakoulua kohtaan.

04.11.2019 blog

Why Store Value in Bitcoin?

Simple Explanations from the Holders Perspective

A key argument for Bitcoin is that this cryptocurrency does not have a tangible value to support its fundamental. It is neither incomparable to commodity money (e.g., gold) that holds its intrinsic value, nor as secure as a regulated currency or commonly known as fiat money, which is backed by a particular government. Importantly, the Bitcoin network is not making sense to some people as it consumes tremendous energy for proof-of-work consensus. As such, some economists and academicians hold a strong argument on the carbon footprint of Bitcoin on environmental sustainability.

01.11.2019 blog

Lohkoketjusta luottamuspääomaa

Lohkoketju on reilun kymmenen vuoden ikäinen teknologia, joka esiteltiin alkujaan virtuaalivaluutta Bitcoinia varten. Se on pysynyt melko pitkään otsikoissa, joskaan eivät kaikki siitä vieläkään tiedä, vaikka sen on ennakoitu mullistavan markkinoita kuten PC, kännykät ja varsinkin internet konsanaan. Samalla tavalla saattoi toki 1990-luvulla mennä monilta ohi korvien puhe informaation valtatiestä, joka sitten realisoitui kuluvan vuosituhannen alkuvuosina netin ja somen myötä.