Valmennus - How to Get First Sales and Market Effectively

Tämä valmennus on osa maksutonta ja kaikille avointa BusinessOulun järjestämää How to -sarjaa.

• 11.11.How to Get First Sales and Market Effectively

• 17.11. How to Build High-Performing Teams

• 26.11. How to Build a Funding Strategy for Growth

• 30.11. How to Pitch for Impact

Valmennus järjestetään englanniksi, mutta valmentaja ja järjestäjät puhuvat sujuvasti sekä suomea että englantia.

Day 1: Sales – Lead Management & Closing

Wed 11.11. at 09:00 – 14:00

Focus: Turning your pitch into revenue

The first day focuses on mastering B2B sales fundamentals and building a pipeline that converts. You’ll start by breaking down the full sales journey from first contact to closing the deal. We’ll dive into the psychology of sales, with a special focus on how early-stage startups can build credibility even without a long track record.

In interactive workshops, you’ll move quickly from theory to practice:

• Build a simple, effective CRM setup tailored to your team
• Create your Top 100 lead list
• Craft and test sales messages from different angles, with peer feedback
• Learn how to approach pilot customers and propose low-friction trials

The day wraps with clear, personal sales targets, so you leave with momentum and a concrete plan for the next 30 days.

Day 2: Marketing – Value Creation & Building Visibility

Thurs 12.11. at 09:00 – 14:00

Focus: Marketing as a continuous process, not a one-off campaign

Day two shifts to marketing that creates real demand. You’ll learn how to communicate your product’s value in a way that compels customers to act. We’ll explore how to identify the right channels for your audience and how to build thought leadership and a strong personal brand as a founder.

Through hands-on exercises, you will:

• Turn your value proposition into compelling content
• Test different messaging angles to find what resonates most with your target audience
• Build a clear, one-page marketing plan with 1–2 channels to focus on
• Use AI tools to rapidly create marketing materials
• Develop initial content that delivers real value to your audience

The day concludes with each team presenting their marketing plan and key learnings.

Outcome:

By the end of this training, you’ll have a structured sales pipeline, validated messaging, a focused lead list, and a concrete marketing plan ready to put into action immediately.

Meet the coach: Sarita Runeberg, CEO of Maria 01

Sarita Runeberg is the CEO of Maria 01, the leading startup hub in the Nordics. She has a distinguished background in international business and extensive startup experience from companies such as Smartly.io. She fosters innovation and collaboration and has been featured in BBC and Financial Times as a thought leader. Sarita drives commerce and sustainability, positioning Maria 01 at the forefront of global startup innovation. She is also dedicated to increasing the share of women in the startup ecosystem.