Teck Ming (Terence) Tan

D.Sc. (Econ. & Bus.Adm.)
Associate Professor in Marketing
Blockchain Marketing, Branding, Sustainability, Sharing Economy

Markkinoinnin, johtamisen ja kansainvälisen liiketoiminnan yksikkö
Oulun yliopiston kauppakorkeakoulu

Teck Ming Terence Tan

Dr. Teck Ming Tan, Docent (teckming.tan@oulu.fi) holds D.Sc. (Marketing) from the University of Oulu, Oulu Business School (AACSB), Finland. He is an Associate Professor at the Oulu Business School. He is appointed as an Adjunct Professor (Docent; dated 24.8.2021 Teck Ming Tanille) in the marketing field at the University of Helsinki.

His research interests include blockchain, branding, sharing economy, sustainability, and social movement. He is an external advisor at the Helsinki Blockchain Center. He is also the Oulu city representative of the International Token Standardization Association (ITSA) based in Berlin, Germany. He has been invited as a speaker/panelist at various international seminars, podcasts, and interviews related to the blockchain marketing, including from the BI Norwegian Business School (Norway), Kaleva newspaper (Finland), Mid Sweden University (Sweden), ANSA magazine (Italy), Cologne International Business School (Germany), INTI International University (Malaysia), University of Naples Frederico II (Italy), and University of South Florida (USA).

His blockchain marketing research has been published in Financial times-ranked journals, including the Journal of the Academy of Marketing Science and the Journal of Business Ethics. He also published in the Journal of Business ResearchEuropean Journal of MarketingJournal of Business and Industrial MarketingJournal of Retailing and Consumer ServicesTechnological Forecasting & Social ChangeElectronic Commerce ResearchNA–Advances in Consumer Research, and others.

In 2023, he will be a visiting scholar at the Weatherhead Center for International Affairs, Harvard University from August to December 2023, to explore how blockchain technology in social movements changes corporations’ ethical strategies and the global image of the company (DeTrust Project). He also initiates a blockchain marketing course entitled “Marketing Research in the Sharing Economy: Platform Businesses, Blockchain, and the Metaverse” at the Finnish Doctoral Program in Business Studies (KATAJA) that is to be held from 4th to 6th April 2023 at the Oulu Business School, Finland.


  • Blockchain Marketing
  • Sustainability
  • Sharing Economy
  • Metaverse

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Prof. Teck Ming Terence Tan







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