Georgi V. Georgiev

My academic work is focused on the early stage of the design process when new and innovative ideas are generated, as well as the user's perspective on the design outcome, which is essential for understanding the challenges for the success of digital technologies. Current research endeavours involve:

Digital Technology-empowered Design Creativity

Neuroscience of Design Creativity

Empowerment through Digital Materialization

Empowering Digital Experiences Enabling Rehabilitation

Since their inception, I have been actively involved in the foundation and development of the International Journal of Design Creativity and Innovation and the SIG Design Creativity at the Design Society.