Emergent Consumer Society and Consumer Symbolism in Early Modern Northern Europe
The historical archaeology project: ” Emergent Consumer Society and Consumer Symbolism in Early Modern Northern Europe” studies the development of consumer behavior on the northern fringe of European trade- and culture environment. The project aims to untangle the questions concerning the social mechanisms of the development process and assimilation of the concept of consumption with emphasis on the local perspective. The questions revolve around the using habits and their change of the artefacts of everyday life and peoples relations to things. The research material consists of archaeologically documented assemblages from Bothnian Bay region in Finland and Sweden since medieval (AD1300) to modern (19th century) periods.